#WomensWeek is a campaign dedicated to celebrating International Women’s Day. Throughout this week, we've been featuring our incredible colleagues every day, shining a spotlight on the women behind Lounge by Zalando and sharing their inspiring stories and the impact they're making. We've been impressed by their innovative projects, their determination to achieve their goals, and their unwavering pursuit of their dreams. Our colleagues have graciously answered several thought-provoking questions, revealing the women who inspire them, their personal strengths, and what International Women’s Day means to them.
Our campaign draws inspiration from the tiling system that's central to Lounge by Zalando's brand identity. Using this system as a foundation, we created a range of geometrical shapes based on the square grid and the rules of tiling. These shapes were then used as cutouts for our imagery. Our design team provided templates to guide our photographers and art directors, ensuring that our heroines' names were always legible. We then framed our colleagues' stunning portraits in vivid colors, capturing the playfulness and boldness of the Lounge by Zalando brand.
