Karina Lan is a

personal branding

project for me as a

designer and creator

IDENTITY

PHOTOGRAPHY

ART DIRECTION

UI/UX

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With paper being my favourite material, a visual identity for my personal brand is built on its basic characteristic. Corner folding is a simple, but the expressive attribute of the identity and it is an entire foundation for the personal brand. There are countless variants of the fold, as paper can be folded from different sides and with plenty of angles.

Digital applications imitate the fold graphically, while physical applications have the actual physical fold. This concept helps to highlight my proclivity and desire to blend physical and digital worlds.

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